Our Expertise

With foundations in institutional real estate and decades of experience working with top-tier global hotel brands under our belts, our team works with you to ensure your overall capital structure is compatible with your long-term asset appreciation and preservation objectives from both a real estate and an operational perspective. We’re here with you every step of the way—day after day, from start to finish.

• Market feasibility, site acquisition and entitlement
• Brand positioning and franchise relations
• Design and construction project management
• Extensive network of brokers and lenders
• Strategic support in recapitalizing properties

Hospitality is a series of moments. In a competitive hospitality market, your team can’t afford to falter in any of them. Your guest experience needs to shine, which means your hotel operations need to be airtight—day in and day out. At 24seven Hotels, our geographical focus allows our regional and corporate leaders to actually be there, on the ground, where and when it matters. We use a mentorship approach at each property, with every manager—because we know your hotels are only as successful as the people running them.

• Comprehensive annual operating plans (forecasting, budgets, marketing & sales strategies)
• Provide access and training on brand tools to increase guest satisfaction
• Quality assurance program and third-party inspection services to ensure a consistent guest experience
• Best-in-class labor and expense forecasting tools and procurement systems; mobile communications within hotel operations
• CapEx strategy to balance guest service needs with asset preservation, FF&E/OS&E purchasing, management of PIPs or lifecycle renovations
• Access to proprietary owners reporting portal

Optimize revenue in every market, every night. That’s where our revenue team excels, working cohesively with sales and digital marketing teams. In alignment with our mentorship culture, our corporate revenue managers oversee a smaller collection of hotels than our larger competitors—which means they can work closely and collaboratively with general managers and sales leaders with a vested interest in the same outcomes. Our constant vigilance in the discipline of revenue strategy allows us to continually enhance the performance of our hotels and generate better and better results—day after day, night after night.

• Proficiency in major revenue management systems
• Dedicated regional leader and analyst support team
• Daily forecasting to monitor optimal price patterns
• Analytical expertise in all phases of hotel data
• Specialization in system conversions, routine maintenance, and ad hoc analysis

There is no one-size-fits-all in sales. Our plan and approach is always catered to the specific needs of each customer, ensuring alignment with overall hotel strategy. Our hyper-focus on the upscale hotel segment in the western states lends itself to deep expertise, and a nuanced understanding of the market you’re operating in—setting our sales team up for success, deal after deal.

• Sales team training and development, including prospecting, site visits and negotiation skills development
• Segment production and budget report monitoring to inform quarterly action plans
• Special corporate account saturation and relationship building, including group and catering solicitation
• Internal lead generation channel utilization to qualify and close new potential toward long-term gains
• Relationship building with brand and global account teams to aid in market share growth

How do you stand out in a saturated hotel ecosystem? Our in-house Marketing & Communications team knows. We engage with your guests long before they step foot on your property, building and maintaining hotel brands that stick. As hospitality specialists, we understand the nuances of hospitality marketing—like OTAs and online reviews—so we can help hotels of all sizes manage their online presence, both on their own sites and across the wider web.

• Comprehensive marketing plan tailored to hotels specifics needs and audiences
• Website development, maintenance and SEO management
• Online metasearch and link building to improve visibility
• Brand positioning and optimization for OTAs
• Integrated digital ad campaigns in competitive channels
• Reputation management through third-party review sites
• Public Relations for increased awareness
• Brand marketing services for independent hotels

• Menu development program with guests in mind
• Beverage programs to keep up with current trends
  while ensuring proper execution of the classics
• To-go operations
• Custom or on-brand programming
• Process for execution, efficiency and profitability
• Competence in ordering, inventory, cost controls
  and vendor relationships
• Service guidelines and training, food safety and
  alcohol service direction

We’ve seen time and time again that a thriving workplace culture that’s safe, productive and nurturing is inevitably a profitable one. A little bit of rock ‘n roll doesn’t hurt either. Because at the end of the day we’re in the people business, which means there’s nothing more essential to the success of your hotel than recruiting good people, and giving them what they need to succeed—so they’ll want to stick around for the long haul.

• Centralized recruitment, onboarding and retention of top talent
• Brand training and certification programs, plus skills-based learning and development courses
• Competitive compensation and benefits with market analysis
• KARE committee for improved compliance and safety
• Culture, internal communications and special recognition programs
• Legal compliance for evolving labor laws

You need a finance partner who understands the ins and outs of accounting policies and practices specific to hospitality. That’s us. Our seasoned experts manage your hotel from an investment standpoint—thinking long-term, not just day-to-day. When you work with us, we’ll interpret, teach and deliver actionable financial intelligence in order to maximize profitability—because we know superior financial performance leads to improved property value.

• Centralized data collection for efficient P/L statements 
• Balance sheet reconciliation, statement of cash flow and analytical reporting
• Accounts payable check processing
• In-house payroll management and payroll tax filing and compliance
• Complex financial reporting, partner distributions and other transactions 
• Local and state sales tax filing; third-party tax filing and compliance 
• Assistance in managing sales and use tax audit 
• Analysis and reconciliation of monthly loan servicing balances 
• Fixed asset ledger and reporting 
• Maintain and track all CapEx

Leave the technical work to us. Our Information Technology Department solves problems others can’t and has the know-how to provide services that enhance business operations and guest services—all while offsetting the need for an on-site technical person.

• Cloud Systems integration
• Structured Cabling consultation
• Telco Services
• Equipment required for Back Office, Business Center and A/V
• Technologies for Property Management System, Point of Sale and Sales CRM
• Systems for CATV Television, CCTV Security, High Speed Internet Access, Background Music and PBX, Voicemail & Call Accounting