Isaac Rodriguez appointment creates unified revenue management and sales & marketing team
NEWPORT BEACH, CA — August 10, 2016 —Twenty Four Seven Hotels announces the promotion of Isaac Rodriguez to the newly created position of Vice President of Revenue Strategies & Distribution. The promotion is part of the growing hotel group’s restructuring of its revenue generating departments.
The shift comes as Twenty Four Seven Hotels – a leader in management strategies – works to better serve its clients in a changing digital world. As technology continues to drastically reshape the hotel industry with a variety of online distribution channels and a new direct sales model enabled by mobile technology, hotel management companies face increasing challenges to develop a more comprehensive approach in both managing the business and interacting with customers.
“In keeping with our pursuit of a more holistic approach to generating demand, digital distribution and revenue optimization, we feel the next critical step is restructuring our Revenue Management and Sales and Marketing teams to create more cohesive and effective strategies for our clients,” said David Wani, CEO of Twenty Four Seven Hotels. “We recognize that revenue management is the key strategy driver, so we felt it was critical for us and our clients to combine all these disciplines under the newly created position of VP of Revenue Strategies & Distribution.”
Rodriguez has been with Twenty Four Seven Hotels for 12 years and is an integral part of its recent growth and management advancements. Before his newly appointed position, Rodriguez served the company as the Vice President of Revenue Management. Since 2010, he has been developing and overseeing the revenue management foundations by focusing on the evolving revenue system enhancements of each major brand and ensuring the support structure provides outstanding value for each property in the company’s portfolio. He has also managed the tactical direction and support on sell strategy implementation as well as assisting the hotels’ executive team with forecasting and budgeting analysis.
“This new role will allow the company to be more tactful, unified and strategic in our initiatives,” Rodriguez said.
Under Rodriguez’s leadership, Twenty Four Seven Hotel’s new Revenue Strategies & Distribution team will leverage its extensive revenue management and distribution experience in both the hospitality, travel and tourism industry to help clients create more effective revenue and marketing strategies.
“While branded revenue systems are becoming more automated, every major brand is now focusing on revenue management system enhancement,” Rodriguez said. “Revenue strategies will get a big boost from these enhancements and integration of multiple platforms, which are making forecast projections more accurate.”
About Twenty Four Seven Hotels
An entrepreneurial and spirited hospitality company, Twenty Four Seven Hotels delivers highly specialized services in hotel management, investment, and development. After a decade of focusing on the premium brand select service segment, Twenty Four Seven Hotels is firmly establishing itself in the newly emerging lifestyle brand segment in launching the first Moxy hotel from Marriott to open in the US. Concentrated in the western United States, Twenty Four Seven Hotels continues to invest in high caliber hospitality talent to support its growing portfolio of hotels in partnership with premium hospitality brands including Marriott, Hilton, Hyatt and IHG.
Pamela Devaney | Resonate PR
Kelly Reed | Resonate PR
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