NEWPORT BEACH, CA (January 17, 2017) – Twenty Four Seven Hotels, a leading U.S.-based hospitality management company, announces the appointment of Alison Sansone to the position of vice president of marketing and communications. Sansone brings more than 20 years of marketing and identity strategy experience to the growing brand.
“Alison brings unique value to the table in supporting our portfolio’s growth strategies and her seamless transition to join our executive team is an investment that will prove immediately impactful,” explains Drew Hardy, President, Twenty Four Seven Hotels. “Her diverse roots in hospitality combined with her creativity in marketing and branding, is key for the culture we are crafting for our hotels, and the service we provide to investors.”
Sansone’s role as brand strategist will be embedded in the newly formed department, with an emphasis on communications. Her responsibilities are extended to the marketing and social media needs of all hotel properties and will contribute to the enhancement of the culture, an initiative aimed at attracting top talent.
For over 20 years, Sansone has held various roles in corporate work environments in the hospitality sector, working with global brands such as Marriott, Hilton, Embassy Suites and Motel 6 leading to her position in Investor Relations of the ownership group, Windsor Hospitality Group.
Combining her passion for brand-led videography with her marketing acumen, she pursued marketing and communications as her true passion over the past decade. She started her own company, qualiant media design, producing web-based media tools for small businesses and non-profit organizations throughout Southern California. Sansone spent the last year as a branding and marketing consultant to Twenty Four Seven Hotels. Spearheading the 2016 re-branding efforts of Twenty Four Seven Hotels, she brings extensive knowledge of the organization and its evolutional flow to her new role.
“Working with the executive team over the past year has been one of the most rewarding, creative experiences in my career and I am really fortunate to be invited to participate in their overall vision,” said Sansone.
Sansone, an Irvine, California resident, is a forward thinking business strategist. One of her award-winning projects is an unprecedented media concept – video bedtime stories (trademarked ‘Webtime Stories’). Sansone was selected as a finalist by the Irvine Chamber of Commerce Entrepreneurial Forum, which recognized ‘Be There Bedtime Stories’ as one of the best entrepreneurial ideas in 2011.
About Twenty Four Seven Hotels
An entrepreneurial and spirited hospitality company, Twenty Four Seven Hotels delivers highly specialized services in hotel management, investment, and development. With a decade of focusing on the premium brand select service category, Twenty Four Seven Hotels has firmly established itself in the growing lifestyle brand segment with the 2016 opening of the first Moxy hotel in the United States. Concentrated in the western U.S., Twenty Four Seven Hotels continues to invest in high caliber hospitality talent to support its growing portfolio, currently at 19 managed hotel properties with premium hospitality brands including Marriott, Hilton and Hyatt. For more information on Twenty Four Seven Hotels, visit www.247hotels.com. Instagram: @247hotels Facebook: @247hotels
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Alison Sansone : Twenty Four Seven Hotels