by Hannah Huse, Regional Director of Sales

In today’s market, especially in locations heavily saturated with hotel options, it can be easy to fall into the trap of being so focused on driving hotel revenue growth and shifting share, that an organization loses sight of some of the primary components to help it get there. While driving results is not a bad thing, true revenue maximization comes when the executive level makes team dynamics equally, if not more important.

When a team knows each other on a deeper level, how to utilize each other’s strengths and speak openly on areas of growth, it enables a higher level of efficacy and is a proven differentiator from the competition. Building strong connections among leaders becomes imperative as an organization grows. Proximity may seem like a hurdle, but technology and time are key in forging a bond.

Vulnerability Elicits Trust
It can seem counterintuitive to showcase failure, but it is through such vulnerability that teams find their strength. When leaders can acknowledge and articulate areas that they have failed and learned to overcome weakness, it humanizes them in a more relatable way. Trust and insight are valuable outcomes when teams are encouraged to have open dialogue and provide feedback to their leaders. When communication goes both ways, a solid foundation of respect is established.

Building a culture of affirmation within an organization has an impact on a team’s sense of self-worth. Work can be mentally and emotionally taxing, so when a leader takes a positive approach in their communication it can completely change the motivation behind members of the organization. A habit of providing feedback on specific actions or attributes of team members goes a long way toward producing a higher level of commitment to the future success of the team as a whole. Affirmation then lays the groundwork to have more in-depth conversation on areas of improvement.

Allow Space for Connection
Twenty Four Seven Hotels - Teamwork AdvantageWe all get busy. To do lists grow and it seems as if there are never enough hours in the day. Despite how hectic the day to day schedule may be, it is important to build space for connection. There needs to be time set aside with limited distraction to hear from and speak to one another. Regular one-on-one’s that include both professional development and personal aspects, aid in continued relational depth and bring positive management retention.

In a business climate where hotel staffing has become a challenge, the value of personal connection equates to higher longevity and commitment. So creating weekly, monthly and quarterly connections for the entire sales and marketing organization is important for fostering unity. These are golden opportunities for all extensions of a hotel management company to relate with one another and to provide clear communication to the why and where it is going.

It is far easier to be passionate about fighting for revenue growth when you feel an authentic connection to your day to day team members as well as other departments.

Technology as a Conduit for Collaboration
Technology is a gift to an organization’s ability to build community across state lines – and across department disciplines. Utilizing applications and forums that increase dialogue and engagement allows for simple connectivity. Chat features could seem like a distraction, but it facilitates relationship development and rapport between team members – essential to highly functioning teams.

Providing the team a venue to share best practices, collaborate on projects and celebrate successes helps with the unification of individual hotels into one collective organization and increases interdepartmental support. Implementing tools such as Yammer allows for instant and transparent communication, along with increased visibility of expectations and goals.

These tools facilitate diverse insight and conjure up new ideas, especially when team members feel secure in using them. Increased communication through technology often leads to quicker response time and strategy adjustment based on communal feedback and decision making, in turn leading to greater revenue growth – regardless of whether you’re a sales manager or in a creative role on the marketing team.

Relationships Matter
Creating a structure that puts emphasis on building trusted connections makes a high impact on the overall results of any team. Being task oriented is a great thing, so long as there is a balance on nurturing and leveraging relationships.

The true competitive advantage for a sales and marketing team lies in the intention and effort to uphold a culture that spurs a deeply interconnected support system. Ultimately, the payoff is a profound sense of loyalty among its people.

 

Hannah Huse | Corporate Regional Director of Sales

Hannah joined Twenty Four Seven Hotels in 2015 as the Director of Sales at Moxy Twenty Four Seven Hotels - Hannah HusePhoenix Tempe, helping to launch the first Moxy Hotel in the United States, for Marriott International.

Working hand-in-hand with Marriott International, she played a pivotal role in maintaining key corporate accounts while introducing a new lifestyle brand to the Tempe market.

Prior to joining Twenty Four Seven Hotels, she worked for Marriott International in various area sales roles, including serving as Account Executive for both the Houston and Detroit markets.These roles encompassed total account management and sales for all Marriott brands nationally in both the Corporate and Affinity segments.

In her role as Regional Director of Sales, Hannah’s responsibilities include working with the properties to develop sales teams, execute marketing plans, and leverage brand tools to help analyze and improve optimal revenue growth.

Hannah earned her bachelor’s at University of Houston.

About Twenty Four Seven Hotels:

Twenty Four Seven Hotels specializes in providing hotel management, investment and development for premium brand select-service and lifestyle hotels segments in the Western U.S. We offer a full spectrum of services in Hospitality Management, Hotel Investment, Hotel Design & Construction and Hotel Asset Management.

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