By: Cassidi Haskell, Area Director of Sales

A strong sales team is what sets an accomplished, well-established hotel apart from the competition. An effective sales manager will support your hotel and guide his or her sales team in the right direction.

In order to train a self-sufficient sales manager who will meet your hotel’s expectations, you need to recruit someone who can work independently, knows the ins and outs of hotel systems, and most importantly, is always seeking new opportunities to develop the hotel’s reach by way of an educated, competent sales team.  Finding the right fit means finding the right attitude. Sales success with Twenty Four Seven Hotels begins with an eager, passionate manager and thrives with continuous training and teamwork.

Training is Key

Twenty Four Seven supports its sales team by providing daily training to properly set expectations and empower them with corporate-level field support. These trainings are ongoing touching every aspect of sales such as systems training, customer communication, and revenue strategy. These trainings help develop and foster sales leaders who improve their healthy sales habits and focus on what is important to improve the profitability of the property.

The sales training process places an emphasis on cooperative action. Twenty Four Seven has found success with role-playing and conducting collaborative sales calls with clustered properties in the portfolio.

Properties also hold monthly sales meetings in which the sales force has the chance to share success stories, discuss effective and ineffective tactics and brainstorm new ideas. Fostering this open communication and rallying for experimentation allows sales managers to work more efficiently with their teams as well as our corporate trainers.  

Measuring Success

Reviewed on a weekly basis, Twenty Four Seven Hotels uses sales activity plans to drive desired behaviors within the sales force. In the sales discipline, achievement is measured by results, and associates of all levels are held accountable for their revenue goals. Whereas productivity is the goal, these results are always preceded by specific behaviors and activities, and it is these activities that are the manageable part of the sales process. If we are not measuring it, we are not managing it.

A self-sufficient sales manager is an integral part of your hotel management team. Your sales manager will need to guide their team so your hotel can reach heightened levels to keep your yearly revenue above the competition. Allow Twenty Four Seven Hotels to help your hotel emerge in a noisy market by training a robust, autonomous sales force. Let’s build something together: https://www.247hotels.com/get-in-touch.php

About Cassidi Haskell:

Twenty Four Seven Hotels - Cassidi Haskell, Area Director of SalesCassidi originally joined Twenty Four Seven Hotels in 2013 and most recently was the Director of Sales at the Hyatt Place Ontario/Rancho Cucamonga. Prior to Twenty Four Seven Hotels, she has held various sales positions within the hospitality industry such as the full-service Marriott Riverside Convention Center in downtown Riverside, California. Cassidi’s responsibilities include driving revenue through a regional multi-property direct sales effort by assisting and developing our properties’ sales leaders. She works directly with her Southern California properties to support corporate and group sales initiatives to close business and manage our customer relationships in market.

About Twenty Four Seven Hotels:

Twenty Four Seven Hotels specializes in providing hotel management, investment and development for upscale brand select-service and lifestyle hotels segments in the Western U.S. We offer a full spectrum of services in Hospitality Management, Hotel Investment, Hotel Design & Construction and Hotel Asset Management.

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